Generative AI Illustrations

A fictional outdoor retailer would like to optimize production of advertisements materials.
Using Generative AI tools create a library of 50+ vector images with a style consistent with a client's brand. Arrange the resulting assets in a structured folder system (Native/SVG/PNG) with clear naming conventions for easy cross-platform usage in print, web, and motion.
The target demographic of this project is derived from the client’s brand: young professionals who value active lifestyle, outdoor exploration, nature and sustainability.

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Solution

I started the projects with defining a clear visual direction — a blend of retro travel posters with modern flat design. I tried multiple Generative AI tools, refining prompts to get results that felt both cohesive and conceptually on-brand. While AI outputs can be unpredictable, it can serve as a fast, effective concept drafting tool. From there, I carefully selected, cleaned up and vectorized over 50 images, ensuring scalability and consistency across the set. The resulting image library became the core of an ad campaign concept, showing how AI-assisted creativity can be a practical tool in early-stage design and visual storytelling.

Roles

• Art Director

• AI Prompt Designer

• Visual Designer

• Creative Strategist

Tools

Image Library

Ad Campaign

Cards

"Explore Your Homeworld" isn't just a campaign—it's an invitation to see your everyday landscape through the lens of adventure.
Whether you're traversing urban streets, local trails, or neighborhood parks, our gear transforms ordinary terrain into your personal expedition, with each piece of equipment becoming a purposeful extension of your curiosity and spirit.